LANDR Network
Creating a marketplace for +250K musicians.
LANDR is an AI-powered music platform for audio mastering, distribution, and collaboration, used by millions of artists worldwide.
Service provider profile
List of services offered by service provider.
Service provider cards
Service provider profiles displayed in search results.
Push notification
Ensure fast reply through push notifications.
The situation
LANDR has long empowered musicians with AI tools for mastering, distribution, and collaboration. Yet, we identified a critical gap: upcoming musicians struggled to finish their music, while seasoned musicians found it hard to make a living from their craft. Both groups lacked access to each other, slowing progress, limiting experimentation, and hindering financial sustainability.
In late 2019, we launched LANDR Network, a platform connecting musicians to professional help and new revenue opportunities.
The mission
I led the design of LANDR Network, aiming to create a seamless, intuitive experience that helps musicians:
- Progress faster on their music.
- Reduce barriers to distribution.
- Amplify collaboration.
- Access new revenue opportunities.
The goal was to build a platform that felt like a natural extension of LANDR’s ecosystem while appealing to a broader audience.
Jobs management screen
Centralized job management interface.
The process
To ensure the Network met musicians’ needs, I mapped the musician journey from discovery to collaboration to monetization. The main pain points included:
- The lack of access to professional help.
- The difficulty of building trust in a new marketplace.
Early feedback from professionals revealed they wanted to help upcoming artists but were hesitant to have their name credited too early in a new musician’s career. For aspiring artists, quality of service, security, and payment were top priorities.
Key Decisions
- Curated Service Providers: Focused on vetted professionals aligned with LANDR’s quality standards.
- Seamless Integration: Ensured workflows integrated easily into the current LANDR ecosystem.
- Security: Built in copyright protection and payment security to gain user trust and leverage the network effect.
Early in the development phase, I managed tech constraints due to a significant effort to update the stack from Angular to React. Some integrations, such as messaging directly from a service provider’s profile and displaying customer reviews, were finalized post-launch.
Customer feedback cards
Building trust with transparent user reviews and ratings.
Checkout
Simple and secure checkout flow.
Reflections
Designing LANDR Network was about more than creating a marketplace—it was about filling a gap in the musician’s journey and helping artists progress faster. By focusing on curated service providers, seamless integration, and a user-friendly experience, we built a platform musicians trust.
Results:
- +250K active users in the first year.
- Over 90% order completion rate.
- New revenue stream for LANDR and its creator community.